Meet the Spellcasters

Sarah

Co-Founder & Story Alchemist

Sarah is passionate about supporting indie creators in manifesting their creative potential, leveraging her skills to amplify and illuminate storytellers. As the creator, host, and producer of the podcast Horror/Stories, Sarah is an experienced interviewer and audio-editor. She has designed promotional materials and offered behind-the-scenes support for numerous authors and has a not-so-secret alter-ego as an audiobook narrator and meme-crafter.

Veronica

Co-Founder & Creative Conjurer

Veronica is a storyteller at the crossroads of marketing, photography, and sound. With a background in brand strategy and creative media, she merges artistry and precision to amplify voices and evoke emotion. Through Spellcraft Novel Media, she brings stories to life through visual and audio alchemy, crafting experiences that shimmer with intention, beauty, and meaning.

Beyond Spellcraft, she is the cohost and audio editor of Spill the Spice Podcast, where she blends her passion for storytelling and connection with social media marketing, content strategy, and creative direction. Whether behind the mic or the editing console, Veronica infuses every project with warmth, intuition, and a deep belief that every story is its own spell.